Predictable jobs for South African trades. Driven by AI, managed by humans.
Glokren is a premium, done-for-you Meta ads service built for one thing: filling the calendars of plumbers, electricians and home-service SMBs with qualified, measurable leads. No generalist guesswork — just a systemized framework that proves its return every month.
Qualified leads
Cost / booked job
Return on ad spend
3.8×
Built for the trades that keep South Africa running
Average return on ad spend
Median cost per booked job
From kickoff to live campaign
Founding trade slots claimed
Illustrative benchmarks from our systemized framework. Individual results vary by market and budget.
The big agencies were never built for your business
Tinuiti, Disruptive and AdvertiseMint are excellent — at enterprise scale, in the US, for e-commerce. South African trades get the leftovers: high minimums, shared leads and a junior on a template. That's the gap we exist to close.
The generalist agency
- ✕Tinuiti: Enterprise-scale, US-first. Minimums that price out local SMBs.
- ✕Disruptive Advertising: Great for e-commerce funnels — not built for booking home-service jobs.
- ✕AdvertiseMint: Broad generalist reach; your trade is one vertical among hundreds.
- ✕Leads shared across competitors, annual lock-ins and reporting you can't act on.
The Glokren way
- One trade per city — your leads are never shared.
- Retainer priced for SA SMBs, with ad spend fully transparent.
- A senior strategist who knows the trades — not an offshore junior.
- Month-to-month and ROI-backed, so we earn it every month.
One industry. Total focus.
Most agencies chase every vertical and master none. We made the opposite bet. Glokren serves South African home-service trades — and only them. Our creative library, audience data, offer scripts and ROI benchmarks are all sharpened on your world. We don't learn your market on your budget. We already know it cold.
Everything a busy trade needs — nothing it doesn't
The features the big agencies leave on the table, built into every Glokren retainer.
One trade per city, exclusively
We never run competing campaigns in the same suburb. Your leads are yours — not shared across a roster of rivals like the big agencies do.
AI-driven audience testing
Our models test dozens of audience and creative angles in days, not months, then concentrate budget on the winners that actually book jobs.
Real-time lead dashboard
Track every lead from ad click to booked job. Cost-per-lead, cost-per-booking and estimated revenue — no monthly PDF you can't act on.
Done-for-you creative
Scroll-stopping video and image ads produced for South African trades — no stock clichés, no generic templates, no work on your side.
Transparent cost reporting
Ad spend is paid directly to Meta and shown to the rand. You always know exactly where your budget goes — zero markup, zero mystery.
Month-to-month, ROI-backed
No annual lock-ins. If we can't show a positive return within 90 days, you walk. We earn the retainer every single month.
The Glokren Growth System
A systemized campaign framework — the same four steps behind every measurable result.
Diagnose
We audit your market, competitors and unit economics to find the exact suburbs and services worth putting budget behind.
Build
Pixel, tracking, offer and a first batch of trade-specific creative — engineered around your real cost-per-job target.
Launch & learn
AI runs rapid audience and creative tests while a human strategist owns every decision, killing losers and scaling winners weekly.
Scale
Once cost-per-booking is predictable, we pour fuel on it — expanding reach without breaking the return that makes it worth it.
Trusted by trades across South Africa
Sample testimonials shown for illustration during our founding cohort.
“We went from chasing referrals to turning work away. The dashboard means I finally know what a lead actually costs me.”
“Other agencies wanted a year upfront and gave us a junior. Glokren gave us a strategist who knows the aircon game in SA.”
“Exclusive territory was the deciding factor. My leads aren't being sold to the electrician down the road anymore.”
One premium retainer. Zero surprises.
A single, senior-led plan — priced for South African SMBs who want managed campaigns with measurable ROI.
≈ $1,100 USD / month · ad spend billed separately & transparently by Meta.
Everything included
- Exclusive territory — one trade per city
- AI-driven audience & creative testing
- Done-for-you video & image ad creative
- Real-time lead & ROI dashboard
- Weekly optimisation + monthly strategy call
- Transparent, zero-markup ad spend reporting
- Direct line to your strategist (yes, on WhatsApp)
- Month-to-month — cancel anytime after 90 days
Questions, answered
Because focus beats breadth. We've built our entire creative library, offer scripts, audience data and ROI benchmarks around plumbers, electricians, HVAC and other South African trades. A generalist agency relearns your market on your budget — we already know it cold.
Those agencies are large, US-centric and built for enterprise or e-commerce. Glokren is a specialist retainer for local trades: transparent lead-cost reporting, no locked-in annual contracts, and a founder who actually answers on WhatsApp. You get senior attention, not an offshore junior on a template.
Full campaign management on Meta (Facebook & Instagram): AI-assisted audience research, creative production, weekly optimisation, a real-time lead dashboard and a monthly strategy call. Ad spend is separate and paid directly to Meta, so every rand of your budget is transparent.
Every lead is tracked from ad click to booked job. You see cost-per-lead, cost-per-booking and estimated revenue in one dashboard. If we can't show a positive return within 90 days, you can walk — month-to-month, no penalties.
AI powers the unglamorous work that wins campaigns: rapid audience testing, creative-angle analysis, budget pacing and anomaly alerts. A human strategist still owns the account and every decision. It's AI-assisted, not AI-on-autopilot.
Onboarding takes about 7 business days: a kickoff call, account and pixel setup, first creative batch and audience build. Most clients see their first qualified leads within the first two weeks of going live.
Claim your city before your competitor does
We're onboarding just 12 founding trades. Join the waitlist and we'll reach out the moment a slot opens for your area — with a free market snapshot to start.
8 of 12 founding slots already claimed
Join the waitlist
Takes 20 seconds. No credit card, no commitment.